GMAT Adapts to Cheaters

So looks such as the GMAC organization that runs the GMAT exam is cracking down on cheating in China. In other words, some students are violating the rules of the GMAT and finding ways to see test questions before their actual exam. This is happening on the internet.

Already in 2009, 32 scores from China have been revoked by GMAC, while 24 Chinese test-takers have been blocked by GMAC from retaking the GMAT exam for five years, GMAC says.

GMAC says that in 2009 alone, 32 scores were revoked by GMAC. Another 24 Chinese test takers were blocked from retaking the GMAT for 5 years.

There was a web site (www.passion.org.cn) that was making a gift of live GMAT test questions (ones actually being used on the exam) for a fee. So now there’s planning to be increased security measures including the application of palm vein readers, digital photographs, and passport scanners.

GMAC in addition has sophisticated web crawling software to find which web sites are distributing GMAT doubts.

The fact of the matter is cheating will always exist in one form or another. With GRE encroaching on GMAT territory, GMAT guys need to be on their best behavior to prove to business schools that their exam is better than the GRE. Otherwise, the GMAT exam will be losing market share.

I wonder what happens in the future. Will they have sophisticated CIA level security measures that they use in the TV show 24? Who knows. Security will always be a concern. And with the pace of technology progress these days, more and more security measures will be present–everything from hidden cameras to live security analysis. The future will tell. The incentive to cheat because of the competitive nature in MBA admissions and GMAT test preparation will always be there. It is just a matter of controlling it so it doesn’t get out of hand.

Perhaps even another reason why GMAC is increasing security measures for their GMAT measure is to maintain the integrity of their exam value in the eyes of business schools as the GRE exam encroaches onto their territory. Many top business schools are now accepting either the GMAT or the GRE exam for a variety of reasons ranging form attracting a more diverse student body to just expanding their overall applicant pool. Whatever the case may be, you can expect security measures to go up in the future.

This article was authored by GMAT Prep tutor and expert, Zeke Lee. Zeke is the creator of The GMAT Pill Study Method and has assisted numerous students ace the GMAT exam in as little time as possible. Although his secret techniques were limited to wealthy students who could pay $200/hour a few years ago, Zeke has now opened the door to his special strategies to the general public. Best Online GMAT Preparation

Some Tips On Marketing Viral Videos.

Many people believe the secret to a successful viral video is interesting content. At least one viral marketer, Dan Greenberg, the founder of The Commotion Group, a viral video marketing company, has taken the opposite approach. His colleagues are willing to market any viral video, regardless of the content, and they guarantee 100,000 views, or the client doesn’t pay. Dan, the director, is an engineering student at Stanford, and shares his secrets on a blog: http://www.time.com/time/magazine/article/0,9171,1938731,00.html#ixzz0beMKjlQ6

How do they do it. According to Dan, they go out and promote the video in as many places as possible from day one, and more. Their group prefers working with short videos 15-30 seconds. They also use videos that can be remixed and thus remarked.

The commotion Group advises staying away from a straight out ad format. They also suggest making the video shocking, so it will challenge the potential viewer. “Anaconda attacks dog,” for example has gotten over 600,000 views in three years.

The next challenge is to get the video on the “most viewed” page. To to this a video must get 50,000 views. Dan’s gorup post their videos on as many blogs as possible, even paying blogs to post the video. Next, they join forums, start new threads, create the conversation and post the video. They post videos on My Space, where many people will let people embed videos in the comment section of their MySpace page.
They supplement these strategies by posting to email lists and sharing with friends.

A second hurdle is to get the video to move from the most popular daily list to the most popular weekly list. To do this it must stay up at a high number of views for 48 hours. Now, they do a little manipulating. Since titles can be changed, they start out with a shocking or attention grabbing title, only later switching to a more relevent title. Titles with words such as “shocking,” “exclusive,” “behind the scenes,” tend to do better.

Dan recommends using catchy thumbnail photos. You Tube uses up to three, one of which they take from the exact middle of the video. So, put a catchy shot, preferably of a face or person right in the exact middle of your video, and provide two other high quality thumbnail photos to You Tube.

Three other suggestions include creation of controversial comments to the video, which will draw attention and posting of multiple videos with a similar subject matter. If people like one, they will tend to view the others. Finally Commotion Group suggests starting out with around four unique subject tags. Once your video has gotten a number of views you can broaden the tag content and reach out to more people. Viewers coming on You Tube tend to click on videos that have lots of views, so you will be more likely to grab the attention of this larger group of people, now that your video has been seen many times.

Thanks to Winmax Video of California for sponsoring this report. Winmax specializes in commercial video including trade show videos, viral videos, restaurant video, and corporate video

Read practical things to know about the topic of local search optimization – make sure to read the webpage. The time has come when proper info is truly at your fingertips, use this opportunity.

NVALEO Brings Long Distance Learning Up Close Via Virtual Video Delivery

NVALEO’s virtual video delivery system is a good example of how a company focusing on selling individual self-improvement products can be innovative. At the same time, NVALEO’s ability to tap into various types of electronic media, combining them to create a new product, offers a simple solution in our complex lives. Now, instead of you having to go to the expert, the expert comes to you via virtual video delivery.

The name NVALEO is based on the Latin “En Valeo.” The term refers to when one sees something that is empowering that will eventually take one to a new level of success. Entrepreneur Jeff Ritchie felt that naming his new company NVALEO defined exactly what he wanted subscribers to garner from his high quality programs offered via virtual video delivery.

NVALEO is focused on empowering individuals with insightful information that will transform their lives. Ritchie wants to make each subscriber more successful but giving them various tools they can use via NVALEO videos and special events.

The virtual video delivery system, which subscribers access through a NVALEO HD box, requires only a high-speed Internet connection and a television. NVALEO’s exclusive programming is designed to educate and empower subscribers in various areas, including business development, wealth creation and health and fitness. There’s On Demand video training, instruction and programming featuring premium teachers, consultants and performers and special live NVALEO events.

This is all part of what founder Jeff Ritchie calls a “monthly enrichment system.” One of the primary concerns for any entrepreneur such as Ritchie is that his system is all-inclusive. The centerpiece of NVALEO is the virtual video delivery system. Still a “monthly enrichment system” needs to offer more.

To that end, NVALEO offers a business and personal management system that includes a custom electronic desktop. With the desktop, subscribers can manage appointments, track expenses, devise budgets and do much more. For those in the real estate business, there’s an additional feature that allows one to completely manage the selling and buying of properties.

NVALEO, with a growing roster of experts and an expanding list of programming, wants to be a leader in this area of personal improvement. Companies such as NVALEO and businesspeople like Jeff Ritchie that are ahead of the curve in the delivery of such services stand a good chance of distancing themselves from the crowd.

NVALEO is a one of a kind system that’s transforming the scene of Virtual Video Delivery. Click the blue text in this paragraph for more information.

Is Online Video Marketing A Threat To TV Advertising?

For large corporations, video marketing on the web has historically been used as an online extension of their TV advertising campaigns. However, smaller businesses have enthusiastically adopted the medium as a way of reaching a huge potential audience with their marketing messages.

Nearly four fifths of people with internet access watch video content on the web and a great many of these people watch video product and service reviews as well as informational videos about companies. If your business is not using video marketing to build your online presence, you could very well be losing a significant amount of revenue – and certainly a great deal of low cost to no cost exposure.

According the 2009 Brightroll Q1 Report, an increasing number of large companies are starting to make more use of the possibilities of online video by producing content designed for the medium. These videos can reach an audience who would be unlikely to see their TV advertising and online content can have an edgier feel which appeals to a younger demographic.

There is a different kind of approach which needs to be taken to video marketing online. The reason is that the back button on web browsers is even easier than the remote control for the TV; and online there is never a shortage of other options. Even more so than with broadcast advertising, you have to create your online videos with a specific goal in mind. You may want to try an educational style video, a product review or any number of other things – but decide what you want to accomplish first.

The target audience of the video also has to be determined; with this in mind, the content can be tailored to have the strongest possible appeal to this group. After all, you could have literally millions of viewers but if your content is not compelling enough to close the deal, no number of viewers is enough.

One of the advantages of video marketing is that you can make your videos as long as you like, since you are not paying for 30 or 60 second spots as you would with TV advertising. However, the average attention span for video viewers is roughly the same as for TV ads: about 30 seconds. You can get viewers to watch longer blocks of content, but only if your videos are compelling.

Online video also offers a lower cost means of reaching consumers. Viewers do not expect high production values, which levels the playing field for small businesses and allows larger businesses to advertise their products with video content which has a hip, low budget look and feel.

Perhaps the biggest advantage of using video marketing is the possibility of your content going viral. When viewers particularly like a video, they tend to email it to people they know, link to it on their social networking pages and Twitter about the video. These consumer based word of mouth campaigns are incredibly valuable – and completely free!

Sample video clips for international real estate companies put together by TopSeekInc.com: Straubing Immobilien Bayernand Straubing Immobilien Makler Bayern

Goldman Analyst Changes from ManhattanGMAT to GMATPill.com Online Videos

So Paul, a Goldman Sachs analyst and student who recently logged into the GMATPill.com messaged me stating he wanted to help others learn about the GMAT Pill based on his relatively positive experience with the videos in the first few days. Prior to coming to GMAT Pill, he enrolled in the ManhattanGMAT program and viewed Kaplan and Princeton Review resources. Ultimately, he finds the most value in the GMAT Pill’s thought-process driven approach.

GMATPill: Hey guys! Paul is here with us these days. Come together in, Paul!

Paul: Hey, Zeke! Thanks for having me on.

GMATPill: Paul, you’ve actually been a member of gmatpill.com for just a couple of days ago, isn’t that right?

Paul:Yea. I actually signed up a couple days ago so I’ve been a member for about 5 days.

GMATPill: Let’s begin by going over your background first so listeners can get a sense of your role.

Paul: Sure. So I went to University of Connecticut, class of 2006. Then I went to are employed in New York with the investment bank Goldman Sachs & Company.

Cut and pasted I am considering school and would like to take my GMAT. First I did ManhattanGMAT–paid about $1500-$1600 for it. I took the class, went through the film recordings but felt some of it wasn’t effective. So I looked around for something else and encountered the GMAT Pill–was quite impressed, nevertheless.

Paul: Really I was very frustrated by the test prep material in the marketplace. You can go out and go to a book store and buy books or you may take a test prep. And I really feel like this is a very high priced investment to find out the way to take this GMAT and I figure that must be a better way. And I think that the ways in which these test firms teach the GMAT are geared towards you using them again and again or taking private tutoring. So it’s just a massive investment and I there needs to be an improved way and GMATPill was very effective.

GMATPill: So you feel as if they sort of got you into their basic program and they tried to upsell you on their own tutoring sessions.

GMATPill: It works by you are saying that you enrolled in their basic program and then tried to trade you on their tutoring packages.

GMATPill:You mentioned before your experience so far with the GMAT Pill is better and you mentioned pricing. Can you go into a little more detail what other places you feel it’s better in? Of these products there is a pricing component-it’s only a fraction of what the marketplace- not merely Manhattan GMAT-but what the market charges. But what other aspects do you see specifically makes your experience better so far?

GMATPill: Money pricing is a major benefit of the GMAT Pill, but what other reasons and elements of the GMAT Pill would you say make your experience with the program that a good deal superior to the other guys?

GMATPill:So you feel as if the academic approach versus the thought procedure that I show students through these film recordings-the thought process is actually better than the academic rigor that the other programs walk you through.

Paul:You see, academic rigor is a good thing–but it does not come more or less practical experience. So I can teach you how to create a car or truck. I’ll teach you how to put on the wheels, how to install the different components of the engine. And if you find at a manuscript-if I inform you to create that truck, it’s not gonna happen. But if you have a garage mechanic who’s experiencing every single piece available, standing alongside you, strolling through ok this is the reason why you must do this..it sticks with you much longer..this sort of hand holding that shows you what exactly you have to do at each individual step- that is how you learn something. It’s not through reading through a manuscript. I personally think you can read for years-and it’s not practical. Your company got 3 months to learn for GMAT-I would much rather have somebody on video teach you what exactly I must do than to read through a book. I mean I think Kaplan books are like 400 pages. Manhattan has like 8 books or something like that. They can no way you’re gonna get through all the material. And even if you do, you’re not going to understand half of it.

[continued]

This article was guest-written by GMAT tutor and guru, Zeke Lee. Zeke is the creator of The GMAT Pill Study Method and has assisted numerous students ace the GMAT exam in as little time as possible. Although his secret techniques were limited to privileged students who could afford $200/hour a few years ago, Zeke has now opened the door to his unique strategies to the average student. Online GMAT Prep

Get the GMAT Out of the Way

When is the GMAT?

Unlike the SAT, there is no specific date for registering for the GMAT. You can schedule a date and time for your test with your nearest test center at your convenience. Almost any weekday will be possible. Of course, you need to register in advance.

OK, nice. Given that I have the freedom to choose when to take the exam, what would you recommend as the ideal time to register for the GMAT?

Perhaps the best time to take your GMAT is while you are still in college, or shortly afterwards. Remember, as you gain more real world experience, you lose the test-taking intuition that you used to have when you were in school. Taking an intensive test like the GMAT 5 years after your last rigorous exam can be quite challenging. Test-taking intricacies like operating in a time pressured environment, reading through answer choices, marking answers, and dealing with psychological issues are second nature to you when you are in school, but they become quite unfamiliar the longer you wait after college. You want to minimize this risk by taking the exam during the summer after graduation or the summer between your junior and senior year-this is the ideal time. Remember, the GMAT exam is valid for 5 years. If you have any intention of applying for business school sometime in the next 5 years, you should take it at your earliest convenience.

I’m several years out of college. Is it too late to take the GMAT?

Don’t worry. You didn’t miss the boat! A lotof people are in your shoes. You might not be used to the pressures of test taking so will need to pay extra attention to doing several practice exams mimicking exam-like conditions.

What do you mean by exam-like conditions?

The best way to simulate an exam is to set aside an entire morning or afternoon to take a practice exam using the GMAT Prep software from www.mba.com. Since the exam is computerized, you want to practice using a computer adaptive test in order to simulate the conditions. In addition to simulating the environmental conditions of your practice exam, you should also simulate the psychological aspects as well. Go through your normal test routine the day before your scheduled practice exam–like going to bed extra early to get a really good night’s sleep and wake up early. Make sure you go to the bathroom before the practice exam because you don’t want to have a break during your exam.

What else should I take into account?

Since you have a busy life with work, extracurriculars, and socializing you want to get the GMAT out of the way ASAP before you start applying to business school. Why? Because later on you’re going to be even more busy. You’ll need to dedicate time to your job, but also any community groups you are a part of. Member of an organization that holds ambitious yearly events? Put in the effort and participate on the board in a leadership position. Trying to get a salary raise so you can mention it on your Bschool application? Do what you need to do to get there. And of course when you apply, you’re going to need to budget time to research each school you apply to and get a sense of which ones are right for you. The list of things to do will get really hectic once you start applying, so take my advice. Take the GMAT now and get it out of the way before you start your business school applications.

Which one should I do first? Study for the exam? Or schedule for the exam?

This is a personal preference. I would recommend you to schedule the exam a few months in advance when you intend to take it. Pay the $250 (yes, not cheap) it costs to take the exam so that you are invested into the exam-forcing you to study. Otherwise, if you casually study for the exam, you may never progress anywhere.

This article was authored by GMAT tutor and expert, Zeke Lee. Zeke is the creator of The GMAT Pill Study Method and has helped numerous students ace the GMAT exam in as little time as possible. Although his secret techniques were limited to privileged students who could pay $200/hour a few years ago, Zeke has now opened the door to his unique strategies to the general public. Best Online GMAT Preparation

Free Video Encoder – FFmpeg

The logo of ffmpeg is a zigzag patterm. This is how MPEG video handle entropy encoding. FFmpeg can be used in all types of operating systems such as windows, linux and mac osx. It is an assemble of video codecs and audio codecs developed by a group of open source developers. It supports video format conversion, video streaming, and recording.

FFmpeg is free software and is licensed under the LGPL or GPL depending on your choice of configuration options. If you use FFmpeg or its constituent libraries, you must adhere to the terms of the license in question.

Because no one has taken on commercial support yet. FFmpeg development is driven by the tasks that are important to the individual developers. If there is a feature that is important to you, the best way to get it implemented is to undertake the task yourself or sponsor a developer.

Windows DLLs are not portable, bloated and often slow. Moreover FFmpeg strives to support all codecs natively. A DLL loader is not conducive to that goal. For multithreaded MPEG* encoding, the encoded slices must be independent, otherwise thread n would practically have to wait for n-1 to finish, so it’s quite logical that there is a small reduction of quality. This is not a bug.

FFmpeg can be hooked up with a number of external libraries to add support for more formats. None of them are used by default, their use has to be explicitly requested by passing the appropriate flags to `./configure’. Release 0.5 is codenamed “half-way to world domination A.K.A. the belligerent blue bike shed” to give an idea where we stand in the grand scheme of things and to commemorate the many fruitful discussions we had during its development. This release includes a very extensive number of changes

If you are looking for hosted ffmpeg alternative video transcoder, Ankoder is for you. It has more video transcoding features then traditional FFMpeg hosting.

Overcome Pay Per Click Problems With An AdWords Guide

Many men and women who have aspired to Internet marketing glory through the use of Google’s classic AdWords program have found their ships washed up on rocky shoals due to their inability to understand and properly utilize pay per click programs. That’s why it’s a good idea to try to use an AdWords guide to overcome those pay per click woes. Don’t end up thousands of dollars in debt to Google because you couldn’t manage a PPC account, in other words.

Why this is so generally revolves around how a pay per click program run by Google works. It can, in fact, prove to be extremely effective as long as a person utilizing it understands how to run the program properly. Unfortunately, not knowing how it really works can end up costing a lot of money on clicks that do not generate anywhere near the profit needed to support the AdWords campaign.

There is a way, however, to eliminate many of the issues with Google’s program — is to find and then make good use of a Google AdWords guide that can take a person interested in making an income from Internet marketing and show him or her how to design effective PPC programs that bring the right kinds of visitors to a site that are eager to buy something once they arrive at the landing page.

This is why it’s a good idea to take some time to study just what sorts of guides are out there that can take a person who might be a novice when it comes to Google advertising campaign words and walk them down a path that leads to them having the ability to design their own effective AdWords campaign that attracts high-quality clicks that convert into real sales. The guide will emphasize quality over quantity, in other words.

That last sentence is very important, as many people mistakenly believe that extremely high numbers of visits to a website just have to result in a great many sales. But this isn’t exactly true, as an untargeted stream of visitors that have no real interest in what is being offered at that website will just tend to click away as soon as they arrive.

However, finding the right sort of visitors through quality AdWords that attract the right kinds of visitors can make all the difference in the world. Additionally, look for a guide that instructs on how to set up the right keywords, how to actually create a Google AdWords account and also how to then create a high-quality ad campaign.

None of the above is rocket science but learning the ins and outs of the techniques could take years without a nice guide. This is why it can make a lot of sense to find a quality beginner’s course that lays out in six or seven lessons how to go from neophyte to Google AdWords wizard in no time at all.

Check out our main Adwords Guide homepage. Or get more information at our PPC marketing lens.

How To’ Video Publicity Will Make You An Overnight Industry God

Why throw gobs of cash at a publicist with outrageous fees to get you a tiny insignificant article in a newspaper or magazine rag when you can literally become an industry niche sensation overnight using a carefully constructed video and a handful of long tail industry specific keywords?

Traditional publicists have become that 1972 bowling ally loitering, disco dancing reject while a new breed of publicists have stepped in and transformed the industry from paper, to cyberspace in only a few short years. Why traditional publicists have been adjusting that pathetic comb over hairstyle, young and aggressive publicists have been creating publicity techniques that deliver results in 24 to 48 hours as opposed to 6 to 8 weeks and as far as results, there is no comparison.

Web marketing and publicity marketing tactics such as creative video submission, if done properly can transform the direction of a failing company to “THE” industry powerhouse almost instantly by loading the video with solid, well thought out descriptions and targeted long tail keyword tags. A publicist who understand the concept of pure video publicity can tailor a campaign that can outperform any traditional publicity technique ever devised by the good ole’ boy networks who overcharge and under deliver for their clients.

Video marketing can stretch past the tiny geographic proximity of a city, across state lines and into international territory. Publicists that specialize in video marketing and other online methods used in strategic combination with one another, will have the client dominating every aspect of their industry niche.

Targeted video marketing by the Web 2.0 type publicists translates into instant client results that build stronger client relations and can transform the future of any company in any industry. Publicity marketing will always offer a turn-key solution to massive amounts of traffic, branding, marketing exposure and all the bells and whistles of a dozen traditional publicity firms.

Want to work with a REAL Publicity Marketing, firm? Call Princeton Corporate Solutions at 267-233-0183 to feel the power of real Internet Publicity you can count on.

Use Video to Enhance Your Marketing

There are many ways to reach your customers and those avenues are evolving constantly. One of the newest, but most effective, is the use of online video (”videocasting”). It requires very little financial investment and just a little know-how to get started. Before you know it, you will be able to offer short video clips on your website and via YouTube to reach new customers and offer a service to your existing clients.

Any type of business can use videocasting in their marketing. “Main Street” type businesses can video record basic maintenance techniques, like changing a faucet washer, as a free service to their viewers, which builds interest and loyalty. Retail business owners can tour potential customers through their stores and share key features of the business to the viewer.

Service businesses benefit from using video as well. Your potential clients get to meet you and your team online ahead of time while YOU tell them about your business. You can offer short training videos as well and create relationships built on trust. This makes it much more likely for them to enlist your company’s services because they get to see, in advance, that you have real content to offer them.

Using video is an inexpensive process. You can buy an excellent high definition camera for $150 or less, or your personal digital camera may have video recording capabilities. The clips you record should be short, 3 minutes or less. Purchase an inexpensive tripod to use when you are sitting at a desk talking. If you are recording a training video about a process, having someone manage the video camera for you is better.

Natural lighting is always preferred, but make sure whatever you use is of decent quality. Keep your filming area quiet. But, do note that many successful entrepreneurs have built loyal followings while breaking every recording rule, like walking when talking or having moderate quality video. In the end, it is about offering something unique to your viewers. Be prepared to do several takes at first while you get used to the recording process.

Don’t worry about purchasing expensive video editing software. More than likely your video camera came with it or there are inexpensive and “freeware” programs available online. All of these will allow you to load your video to your YouTube account, which you should have set up in advance. There are additional benefits to YouTube like the social networking features which allows you to interact and network with viewers. Be sure when you set up your account, you have a link to your company website in your profile!

Once you have saved your video in your software, upload it to YouTube and make it public. After it is loaded, you will have the “share” feature, either a link or the actual code that you can easily add to your website. This allows you to put your video on your website easily. With just a little practice and a small financial investment you can easily add a unique marketing feature for your business that many of your competitors haven’t even considered yet.

With 30+ years consulting experience, Steven Schlagel provides training and coaching for startups, entrepreneurs and small business owners. Check his site for more articles to increase your success!

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