Video search engine optimization is the latest to happen in the internet world. It is becoming all the more important to have videos to promote your website and online content as pictures can speak a language better than any words can. It is easy to upload videos for your clients to see and makes selling far easier than what it was. You certainly want to have your customers drooling after your products.

So, here are the tips for getting Videos on to your website:

1. First of all have the video sell itself with the use of a heading that grabs the attention. It is almost like a catchy jingle that people can associate you with. This should of course relate to the keywords or your catch phrase. Thus when the keywords are indexed in the search engine your video will pop up.

2. You could go ahead and add meta data to your video files. In order to ensure that search engine optimization does take place you must ensure that the keywords are all in place.

3. All the videos that you have must have their own word transcripts. This will further add to your credibility and also allow spiders relevant information to crawl. The transcript must certainly have keyword references and go on to highlight your content and the brand that you sell.

4. Next, you could have outbound links by adding video content to other sites such as You Tube. This will allow the visitor to link back to your site.

5. Furthermore, you could consider the length of the video. The audience?s attention can be held for a longer time by posting similar smaller videos rather than one large one. In case you have a large video consider breaking it up into smaller sections. This will keep your visitors curious and looking for more. Smaller videos are generally of a far better quality. Short, snappy clips is just what the visitor is looking more. This should not be more than one to three minutes as this will be less cumbersome to download.

6. In addition, you could consider branding. You could have logos or banners which the visitor can link and associate with you. This will help in the retention of your product in the customer?s mind and hence you will have more loyal customers on hand and increase video traffic.

7. Moreover, you could also have in bound linking. This is the link to your videos based on the keywords entered by the visitor. Whatever are the important keywords throughout the site will be linked to the videos. Hence, which ever of those words or phrases keyed in and they will be led to your website.

8. You could also opt for an option whereby your visitors can rate your videos. This way the further you go in the rating ladder more will be the visitors wanting to watch the video. After all it is all about numbers and everyone wants to be in the first slot.
Hence, although this is a fairly new technique it is worth trying out. If it is used aggressively in your marketing campaign then it will certainly get your cash till ringing.

If all this promotion material seems a bit confusing you can always use website promotion services to drive your videos and website into the search engines.

Tip of the day – global information network

Like all explosions in the digital market place, the affordability of computers in the consumer market alongside an increased adoption of broadband to the home increased the demand of information accessibility. Computers were not just affordable, but also more powerful; and, with increased bandwidth connections, consumers demanded richer media.

At the same time, the abilities that opened up to the consumer with increased computing power and faster broadband would be compared to the rise of the automobile?the freedom to adventure, but this time on the digital landscape. The ethos of a participatory culture was born; a concept where consumers changed the status quo of perceived value by actively participating in value creation: making and watching videos.

In the late nineties, online video began to take off with reports of 9 to 17% of businesses utilizing video streaming in some way; reporting that restrictions due to processing power and bandwidth were beginning to disappear. The introduction of MPEG-4 in 1998, and its industry standardization in 2000 paved the way for streaming video adoption, or progressive downloading (now utilizing the H.264 codec for highest quality video at lower bitrates).

For viral videos growth to really take hold of the mainstream, client-side browser compatibility for video playback was an issue. The answer came from Adobe Systems? Flash software, which was being bundled with every major browser. Flash used to be used for web animation; when it could handle high quality video playback, its market share in browser compatibility quickly made it the first choice in online video playback. Currently, Adobe markets that Flash is installed on 95% of computers.

1990s: Web video is being developed but too bleeding edge for mainstream.
1990s: The shapers emerge with QuickTime, Windows Media Player, RealNetworks.
1998: Startup Guba brings web video to early adopters.
1998-2000: mp4 is standardized video format for web video (latest codec is H.264 in 2008).
2003: Metacafe enters the growing video market.
2004: 14.2 billion views of video during this year.
2004: Brightcove, Vimeo open their doors.
2005: Adobe buys Flash from Macromedia; Video playback utilizing Flash takes off.
2005: Google Video joins the market along with YouTube utilizing Flash.
2006: Google stops investing in Google Video, buys YouTube.

2006-2007: Kaltura and Ooyala launch.

2008: 14.3 billion views of video during a typical month.

2008-2009: The rise of cloud computing to host and scale video content.
2009: Speculated 420 million USD deficit for YouTube due to ownership of infrastructure.

A viral video is a video clip that gains widespread popularity through the process of Internet sharing, typically through email or Instant messaging, blogs and other media sharing websites. Viral videos are often humorous in nature and include televised comedy sketches such as Saturday Night Live’s Lazy Sunday and Dick in a Box; amateur video clips like Star Wars Kid, the Numa Numa videos, The Dancing Cadet, The Evolution of Dance, the “Benny Lava” video; and web-only productions such as I Got a Crush… on Obama. Some “eyewitness” events have also been caught on video and have “gone viral,” including the Battle at Kruger.

With the proliferation of camera phones, many videos are being shot by amateurs on these devices.[original research?] The availability of cheap video editing and publishing tools allows video shot on mobile phones to be edited and distributed virally both on the web by email or website, and between phones by Bluetooth or MMS. These consumer-shot videos are typically non-commercial videos intended for viewing by friends or family.

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