It would not be strange if you were thinking about being a video creator for Goods to buy on the Internet – it may also be true that you’ve been tossing around more themes than you can really know how to go about capitalizing on. This is an simple hole to fall into so it’s important to do some brainstorming for conceptions initially, but always be sure to put a limit on your conception development stage. If you let it draw on, you’ll never get anything done. Set deadlines for yourself even when you think you don’t have to. Don’t fool yourself into believing that you’re making progress toward your goal when in fact you haven’t gotten anything finished.

The failure to focus on one job and carry it through to successful finish is a perfect sign that you’re dragging one’s feet. If you get a brainwave for producing some other video product each day, but you still haven’t produced a complete product to trade on the World Wide Web, make up your mind to do something about it today. Suppose your friends all say you’re a natural comic and you’ve been playing around with the thought of creating a comedy routine or skit. The only way to get it complete is by setting priorities, sticking to a plan, and setting deadlines.

Pick a day to shoot the video and stick to it by approaching this as if you were making a job for hire. When you force yourself to get things finished, you’ll begin to notice a large difference in the outcomes you get. How much time you give yourself depends on how much time you can in reality spend working on the job, of course. If you’re doing this at night or on the weekends, you obviously need more time than a full-time Internet marketer who is planning a promotional video recording for a website.

Get up one hour earlier if that’s the only way you can find time to do it and attack it as a project for one month by setting your shoot for one month from now – then stop thinking about it and start composing a script. People who get things complete know that there is ne’er a exact time to start whereas individuals who hold back for inspiration before they begin a script never get started. As Jack London said, “You can’t wait for inspiration, you have to go after it with a club”. You have to get something down on paper to trigger connections between ideas and my best ideas always come during the composing procedure – never in the “thinking about what to write” stage.

Experience has taught me to just start writing and get it all down on paper so when I make a first draft in front of me, that’s when I get inspired. I see all sorts of things I never would have seen without the stimulation of the thoughts that came apparently out of nowhere as I was working on the first draft of my script. So stop thinking about it and get a script on paper, then revise, shoot it and put it up for sale on the Internet – but get started today.

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Perhaps of late you have been considering producing Goods for sale on the World Wide Web – you may be chucking around more thoughts than you know where to go next with. This is an easy hole to fall into so it’s important to do some brainstorming for conceptions initially, but always be sure to put a limit on your conception development stage. If you let it drag on, you’ll never get anything done. Set deadlines for yourself even when you think you don’t have to. Don’t fool yourself into believing that you’re making progress toward your goal when in fact you haven’t gotten anything completed.

The failure to concentrate on one project and take it through to successful finish is a clear mark that you’re procrastinating. If you get a brainstorm for producing a different video production every day, but you still haven’t made a complete product to trade on the World Wide Web, make up your mind to do something about it now. Suppose your friends all say you’re a natural comic and you’ve been playing around with the idea of making a comedy routine or skit. The only way to get it finished is by setting priorities, adopting a plan, and setting deadlines.

Pick a day to shoot the video and stick to it by approaching this as if you were making a project for rent. When you put your mind to getting things finished, you’ll begin to observe a large difference in the outcomes you get. How much time you give yourself depends on how much time you can really spend working on the project, of course. If you’re making this at night or on the weekends, you obviously need more time than a full-time Internet marketer who is planning a promotional video for a web site. Get up 60 minutes earlier if that’s the only way you can find time to do it and approach it as a project for one calendar month by setting your filming for one month from now – then stop thinking about it and start writing a script.

Individuals who get matters finished recognise that there is ne’er a perfect time to begin whereas individuals who hold back for inspiration before they start a script never get started. As Jack London said, “You can’t wait for inspiration; you have to go after it with a club”. You have to get something down on paper to trigger off links between ideas and my hottest ideas constantly come during the composing process – never in the “thinking about what to write” stage.

Experience has taught me to just begin writing and get it all down on paper so when I make a first draft in front of me, that’s when I get inspired. I see all sorts of things I never would have found without the stimulus of the thoughts that came on the face of it out of nowhere as I was working on the first draft of my script. So stop thinking about it and get a script on paper, then revise, shoot it and put it up for sale on the Internet – but get started today.

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The best video products always have a natural look; the action seems to unfold spontaneously. But as anyone who has ever worked on a professional video project can tell you, it takes great planning to produce a feeling of spontaneity. Experience teaches that most problems encountered during the creation of video products are caused by bad planning-or a total lack of planning.

You’ve probably seen the short videos that cisco.com is using in its campaign to promote the “human network.” In one of the more memorable videos, a kid named Myles dances in his kitchen. An older male (probably his big brother) points a camera phone at Myles and says, “Do something cool.” Myles performs some nifty dance steps as the spot shows people all over the world watching the 30-second video on their camera phones and laptops. Finally we see a child, about the same age as Myles, in a crowded street. He looks up in awe at the big screen in Times Square as the Myles video plays in the heart of New York City.

This is an excellent video. And what makes it excellent is that everything that goes on in it seems so spontaneous. Whenever this happens, you can be sure that a lot of careful planning went into those 30 seconds. I hope you get the chance to see this video. If you haven’t seen it yet, just go to www.cisco.com. If you are thinking about creating your first video product, you can learn a lot from studying spots like the Myles video.

If you’re serious about creating video products for sale on the Internet, one of the best things you can do to learn how to plan and produce great material is to consciously study and analyze your favorite videos. If you have it in your blood to create video products, I’m sure this is something you’ve already been doing. If you’re just starting to think about how to create your first product, develop the habit of watching your favorite videos from a different point of view. You’re no longer a consumer of video products-now you must watch as a producer or broadcaster would watch. When something works, always ask yourself why it works. And when something flops, ask yourself why it didn’t work.

Before we leave Myles and his road to Times Square, the first thing you should do is plan a 30-second video product. Approach the project as seriously as if you were doing it for hire. Shoot it with your camera phone-or with somebody else’s camera phone if you don’t have one-and do it for the purpose of posting it on YouTube or any of the other video sharing sites. The important thing is to get started.

When you think about how easy it is to get started as a creator and publisher of video products, you can’t afford not to take advantage of the power of video to drive traffic to your web site or blog. With a little practice you’ll soon be selling professional quality video products on the Internet.

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The revolution in Internet technology has made video publishing possible for anyone with a camera phone, a broadband connection, and a few widely available tools that in many cases are completely free. And what a revolution it is-we used to be producers of content, but new technologies and platforms are empowering us to be broadcasters of video products for distribution and sale on the Worldwide Web. Here are some simple tips to keep in mind when you create your video products.

Why your choice of topic is so important The most important factor in determining the success of your video is your choice of a topic. If you can’t cover the topic in 30 minutes or less, you need to focus on a single theme within that topic.

Always remember that your goal is not to show people everything you know about a subject. Your goal is to identify one problem, one thing you think your viewers need and want to know how to do, and then focus on showing them the best way to solve that problem. Don’t add on another topic-keep it for your next video product. Strip away all the excess baggage until you narrow the focus to a single topic. Then give it to the viewers without going in other directions at the same time.

Keep it simple – Keep it moving Once you have chosen a topic, you’ll need to consider the length of your video. The most successful videos are no longer than 30 minutes, which is a good rule of thumb for thinking about how long you’ll be able to keep the viewer’s attention.

Pace is very important in video production. You know more about pace than you think-just imagine all the times you’ve switched away from a slow-moving TV program, or all the times you’ve fallen asleep during a movie. When you start wishing that a movie or program would move faster, you have identified a problem with the pace of the show.

It’s hard for experienced professionals to maintain an interesting pace for 60 minutes. Keep this in mind when you’re planning your video-don’t try to handle more than 30 minutes on your first attempt. Keep it simple; a shorter video can be much more powerful and effective if you are careful to keep it moving at an interesting pace. A lively 15 to 20-minute how-to video will be much more successful than a longer product that seems to drag on and on. A lot of short videos (10 to 15 minutes) sell for up to $14 or $15 dollars on Internet sites. Longer formats (60 to 90 minutes) sell for anywhere from $40 to over $100.

If you already have experience with short formats and want to try a more ambitious project, set your sights on a sixty-minute video. Think of ninety minutes as your maximum duration for a how-to feature, but only after you have been successful with shorter video products. In all cases, start small and work your way up to longer formats.

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When finding a market for your info product, remember that there are 2 parts to the equation:

1. You’ll need an information hungry market AND 2. You’ll need that market to be willing to open their wallets.

You want to make sure that the market that you select has the money to spend on the information that you provide. You would not want to focus your efforts on creating a product that would be useful to homeless people unless you intended on making it a charitable contribution. That market would simply not have any money to spend on your info product.

Similarly, you wouldn’t want to focus your efforts on creating a product for a market that usually gets their information from free sources. For example, creating an info product for a group that regularly looks for answers in thrift shops probably would not be a good idea. You’ll have to put that much extra effort into selling to them. Why not create a product that is targeted to a specific market that has money and actually spends money in the first place?

So, once you’ve done some brainstorming and you’ve written down all of your ideas, you need to start focusing further on what might be saleable. You won’t always have much knowledge on a subject that might be profitable. In that case, you will have to create a product on something that you know little about. Remember — the goal is A product — ANY product at this point – that has an info hungry market of buyers who will spend money.

Mark Hendricks, in his ebook “How To Find The People Who Will Buy Whatever You Want To Sell Them ” explained this well:

The absolute easiest way to catch fish is to put your bait in a barrel that contains …

“a whole bunch of hungry fish.”

Now I know that sounds like an over-simplification, but it’s the truth, isn’t it?

They’re all grouped together. They’re hungry. You’ve got the right food. You drop bait in. They bite.

Here’s a little three step secret to the successful marketing of anything!

“You’ve got to … reach the right market … with the right message … at the right time.”

Simple as that. Think about it for a second.

Let’s use our fishing example.

The right market – you’ve found them…they’re in the barrel! The right message – fat and juicy wiggling worms. The right time – they are hungry – now!

Do you think they’re going to bite?

Yes!

If you were to sit down and think about this idea, you would easily see that the number 2 reason why people on the internet fail to succeed, it is because they do not locate their market before selecting a product. Even then, it is 2nd only behind those who simply fail to take action in the first place.

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Video publishing is one of the easiest ways to create a product for sale on the Internet, and it can be a very profitable business. Even though it’s easier to publish a book than ever before, it’s possible to create a video product in a fraction of the time required to create a book.

When you consider the amount of time it takes for a book by a new author to be accepted by a publisher, edited, manufactured, distributed, and marketed, several years can go by before authors see any revenue for all their hard work. Self-publishing is a good alternative for authors to consider, but the production and marketing costs can be very high. The creation of video products for sale on the Internet is a much easier way to generate a revenue stream.

The art of video publishing If you’re already convinced that the creation of video products is a powerful Internet marketing tool to drive traffic and sales, here are some important questions to consider before you jump into the production process:

Are you a good communicator? Can you tell a story? Can you explain how to do something in simple terms? Do you have specialized knowledge that can be turned into a product that gives value to customers? If you answered “yes” to these questions, you have all the knowledge and experience you need to create a video product that can generate a nice revenue stream. It takes experienced authors from six months to a year to write a book, but even first-time video producers can plan, script, film, and edit a professional-quality video product in six weeks.

Who will shoot your video? If you have a webcam with a built-in microphone, you already have experience shooting home videos. If you don’t have a webcam, you can probably partner with someone who has a lot of experience.

Who will edit your video? Even a 15-minute video can take several hours to edit professionally. If you’ve been practicing with home videos, now is the time to show your skills on the Internet. If you’ve never edited before, you can find someone to look at your raw footage and teach you how to do some simple editing, which will improve the quality of the finished video product enormously. Video companies generally charge from $50 to $100 an hour, depending on the effects you want edited into your product.

The power of video products on the Worldwide Web Video podcasting and vlogging are tools that offer unlimited potential for increasing traffic to your web site or blog and for creating revenue streams through the sale of video products. Individual video content producers can create revenues streams from successful videos that last for years. One video publisher I checked out has produced almost 30 videos that have given the producer a monthly income between $8,000 and $10,000 dollars for over four years. This video publisher reports that most of these videos are still selling-and not one has lost money.

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Customers know fluff when they see it-nothing makes us angrier than discovering that we’ve paid money for a lot of hot air when we expected to receive content. Just think about the last time you walked out of a movie theater before the end of the film-you felt cheated. Don’t ever make your customers feel cheated, and they will repay your efforts and your time with their loyalty and their testimonials.

Choose the right topic What do you know how to do that would add value to your customers’ lives if you could show them how to do it? If you can teach people how to build a cabinet, for instance, you have a great subject for a video product to sell on the Internet. If you lost weight and got into shape following your own exercise routine, or if you stopped smoking and have helped others to stop smoking, you have a subject for a video product that customers will want to buy.

If you have a gift for inspiring people with stories or motivational talks, you have a product that can give tremendous value to someone’s life. In short, whoever you are, whatever you do, you probably know how to do something that thousands of people would want to know how to do, too-if the product existed, and if customers knew where to find it.

If you don’t have an idea for a video product, but you have a strong desire to get into the business of video publishing on the Worldwide Web, you can partner with someone you know. Your partner provides the talent and you provide the management, which after all is the business model that allows almost all large video and film projects to be developed, produced, marketed, and distributed.

Believe in yourself and the customers will follow Believe in yourself-be sure to guarantee your paid videos. Have the courage to do this, and you’ll start to build the type of customers that become a volunteer marketing force for your business. Let customers know they can get a refund if they aren’t completely satisfied. If you give your customers information of value to them, and if you have delivered the content in an enjoyable and entertaining format, your guarantee of customer satisfaction will act as a powerful marketing tool to boost sales.

Never try to cover up a lack of content by adding surface production values for cosmetic effect. No matter how good a video product looks to the eye, it will make customers very unhappy if they don’t find anything of value in the content. And never add on footage just to make the product longer so you can justify a higher selling price.

Give your customers a product that adds value to their lives, and they will become loyal repeat buyers and customer evangelists for your company or your blog. Believe in your video products and your customers will believe in them, too.

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Internet TV is here-its name is Brightcove.com. Have you been asking yourself what TV will look like when it moves online? It already has, and you can see for yourself by visiting the Brightcove.com site. Although Brightcove is marketing itself as the ideal host for all producers and marketers of online video products, at this point it seems to be more appropriate as a platform for creators and marketers of professional video content. If you’re an Internet marketer who already has a successful site and who needs a platform to manage a line of video products, Brightcove is the perfect choice for your business.

How to launch an online video business at Brightcove.com

You can launch your own Internet channel on Brightcove for marketing your video products. Brightcove offers video content producers two options: the Brightcove Network and the Brightcove Platform. With either option you can create a free account that lets you create your own video channel, upload and sell your video products, and insert videos from Brightcove.com on your own blog or web site.

The basic format is called the Brightcove Network. It’s free to use and simple to understand. What can you do with the Brightcove Network? The Brightcove Network allows independent content producers to:

* Publish video products for free * Let Brightcove manage your advertising * Keep half of the advertising revenue * Sell downloads of your video products

Brightcove makes it easy to encode and upload your videos. You can add thumbnails, text descriptions, or video stills to make it easy for customers to find the titles they’re interested in. You can even organize your videos into lineups to control how they are viewed. Your channel is published for free on Brightcove.com, and you can embed codes in your blog posts to place content on your own site. Brightcove takes care of the hosting and delivery of your content. Major media corporations are already using Brightcove to host millions of video streams. Brightcove helps you reach an audience with your video content by listing your videos in the major Internet search engines. SEO features built into your Brightcove channel get your videos listed and ranked in the major video search engines, as well as in traditional text-based search engines.

The Brightcove Platform is designed for media companies, broadcasters and Internet marketers. The Brightcove platform allows you to choose your preferred format for creating a revenue stream from your online video products. By paying a user fee to publish your videos, Brightcove allows you to:

* Sell your own advertising or choose to run no ads at all * Keep all revenue generated from your advertising * Sell downloads of your video products

When you market your product with skill and determination, customers will find you on the Internet. And when customers find what they’re looking for, they don’t care if it’s being delivered by a big production studio or by an individual entrepreneur with a webcam.

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While a number of amateur videos have become popular, more and more professional production companies are trying their hand at creating viral videos. Perhaps, because of the nature of the viral process, many of the production companies, but not all, have created their videos in an amateur style.

A viral video appears amateur when there is no narration, no musical background and no professional actors. The video is just capturing an unusual event, which provides its own excitement. An example of a professional video made in an amateur style is the recent Coca Cola Happiness Machine video, which gathered 600,000+ views in 6 short days.

The Coke Happines Machine is an advertising prank. Since it ended with the message, “Where will happiness strike next?” we can expect this is the first in a series of such productions. The video captures the reaction of coeds in a college cafeteria, when the Coke machine begins to spew out unlimited drinks. Subsequently the hand of a man, seemingly inside the machine, begins handing out flowers, a pizza and, as the grand finale,a giant sub, much to the delight of the onlooking coeds, who are heard laughing and hooting in the background.

The students appear to have been genuinely surprised by the event, as you can hear them laughing in the background. After they get over their surprise, they begin distributing and eating the free food.

Videos of this genre are effective to the extent to which the live witnesses of the prank are genuinely surprised; and to the extent to which they
begin to participate in the event, and so forgetting the drudgery of their daily routine. To the extent that the prank provides genuine surprise and relief from the daily grind, it has appeal to viewers. While the video was staged by Coca Cola it does capture spontaneous reactions of the coeds and in that sense has a lot of the spontaneous natural feeling an unusual life event, which attracted people because of its novelty.

Thanks to Winmax video of California for sponsoring this article. Winmax is a professional video company that specialized in trade show video and restaurant video

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We can learn a lot about making viral videos by reading blog articles posted on the Internet. Like the story of the 10 blind men examining different parts of an elephant, each story provides a valuable perspective, which when seen together with other articles provides us a completed picture of what makes a viral video attractive to the audience.

Two of the blog writers described in different ways, how we should get the audience emotionally involved in the video. One recommended making the viewers go Ha-Ha or Wow. And another suggested that we have to make the videos passionate.

A third web author, at http://blog.orourkehospitality.com/2009/10/spectacle-story-and-emotion-can-make-your-video-go-viral/ emphasized creating a “spectacle followed by story.” The spectacle attracts attention, and the story holds the viewer. And furthermore, the story must have emotion. And what are the strongest emotions, “love, joy, surprise, anger, sadness and fear.” He pointed out that, “emotions change the way we think about products and services. ? they compel us.” His advice, When a person sits down to plan a viral video he should think of at least two emotions he can use. And, he pointed out; the emotions on screen must be intense. He concluded with the following incredible piece of advice. If anyone creates a video with spectacle and conflict, with at least 2 emotions and one question, than the video will go viral!

But, what is a question? After all, the Susan Boyles video, which depicted an amateur performer being discovered as a major singer on a talent show, didn’t contain any “questions.” However, the video left us wondering what would happen to this woman, how the unemployed housewife would cope with her sudden astronomical success.

So considered all together, what is the take home message of these various tips and suggestions? They are telling us that we must create a video the audience will become involved in emotionally, and subsequently wonder about and incorporate into their personal experience, and want to share with other.

Thanks to Winmax Video of California for sponsoring this video. Winmax is a Los Angeles Video Production Company Specializing in web videos, and marketing videos

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