Is Online Video Marketing A Threat To TV Advertising?
For large corporations, video marketing on the web has historically been used as an online extension of their TV advertising campaigns. However, smaller businesses have enthusiastically adopted the medium as a way of reaching a huge potential audience with their marketing messages.
Nearly four fifths of people with internet access watch video content on the web and a great many of these people watch video product and service reviews as well as informational videos about companies. If your business is not using video marketing to build your online presence, you could very well be losing a significant amount of revenue – and certainly a great deal of low cost to no cost exposure.
According the 2009 Brightroll Q1 Report, an increasing number of large companies are starting to make more use of the possibilities of online video by producing content designed for the medium. These videos can reach an audience who would be unlikely to see their TV advertising and online content can have an edgier feel which appeals to a younger demographic.
There is a different kind of approach which needs to be taken to video marketing online. The reason is that the back button on web browsers is even easier than the remote control for the TV; and online there is never a shortage of other options. Even more so than with broadcast advertising, you have to create your online videos with a specific goal in mind. You may want to try an educational style video, a product review or any number of other things – but decide what you want to accomplish first.
The target audience of the video also has to be determined; with this in mind, the content can be tailored to have the strongest possible appeal to this group. After all, you could have literally millions of viewers but if your content is not compelling enough to close the deal, no number of viewers is enough.
One of the advantages of video marketing is that you can make your videos as long as you like, since you are not paying for 30 or 60 second spots as you would with TV advertising. However, the average attention span for video viewers is roughly the same as for TV ads: about 30 seconds. You can get viewers to watch longer blocks of content, but only if your videos are compelling.
Online video also offers a lower cost means of reaching consumers. Viewers do not expect high production values, which levels the playing field for small businesses and allows larger businesses to advertise their products with video content which has a hip, low budget look and feel.
Perhaps the biggest advantage of using video marketing is the possibility of your content going viral. When viewers particularly like a video, they tend to email it to people they know, link to it on their social networking pages and Twitter about the video. These consumer based word of mouth campaigns are incredibly valuable – and completely free!
Sample video clips for international real estate companies put together by TopSeekInc.com: Straubing Immobilien Bayernand Straubing Immobilien Makler Bayern